Tag_ typography

Spring 2015 Runway Trends: Wordsmith

Spring 2015 Runway Trends: Wordsmith via Aaryn West

Some might say that every print tells a story. While that might make an adequate metaphor in most cases, this particular trend displays a more literal interpretation. We found a noteworthy number of typographic prints parading down the runway in the Spring 2015 shows. This can be a tricky trend to tackle as every typeface and recognizable word will conjure a different feeling in your audience – much more so than a paisley or floral element. Our advice is to either distort your overall design just enough to prevent your written words from being fully discernible, or pick a simple word or short phrase to repeat that you think will be universally likable.

Zoë Jordan, Donna Karan, Whit all via Style.com
Background print © Aaryn West

Posted by:  aaryn
In:  Trends
15 Dec 2014

Resort 2014 Runway Trends: Typographic

Resort 2014 Runway Trends: Typographic

One quirky print trend that caught our attention from the Resort 2014 runway shows was the use of typography. Often executed in black and white for a more optical effect, we see how various compositions create positive and negative space, accentuating both geometric and organic shapes found in the letters and numbers.

Costume National, Sportmax, and Moschino Cheap And Chic all via Style.com
Background print © Aaryn West

Posted by:  aaryn
In:  Fashion
24 Jul 2013