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Fall ’15 Runway Trends: Aprés-Ski

Fall '15 Print Trends: Aprés-Ski via Aaryn West

Baby, it’s cold outside. And several fashion designers must be predicting next Fall will be no different, because the colorful ski-style Fair Isle sweater is making a come back. Chevron stripes combined with clean, geometric elements in bright, youthful color combinations make this a great trend to start with when designing your A/W 2016 print collection.

Vivienne Westwood Red Label, Stella Jean, Sibling all via
Background print © Aaryn West

Posted by:  aaryn
In:  Trends
03 Mar 2015

Fall 2015 Color Roundup

Fall '15 Color Roundup via Aaryn West

Models may still be chasséing down the runway for the Fall 2015 season, but several color stories have already been carved out quite clearly. Despite all the controversy it has caused, Pantone’s color of 2015, Marsala, was quite popular this season and can be found across multiple palettes, both in starring and supporting roles. Aside from the Flamenco color story, this season’s palettes echo a decidedly earthy tone, which lends itself quite well to the romantically bohemian prints in which many designers have invested.

Fall '15 Color Roundup via Aaryn West
Jonathan Simkhai, Zimmerman, Rachel Comey, Red Valentino, Tomas Maier, Zimmerman, Rachel Comey, BCBG Max Azria

Fall '15 Color Roundup via Aaryn West
Jill Sander Navy, Nicole Miller, Suno, Monique Lhuillier, Suno, Nicole Miller, Suno, Zoe Jordan

Fall '15 Color Roundup via Aaryn West
Diane von Furstenberg, Milly, Juicy Couture, Trina Turk, Zimmerman, Kate Spade New York, Rebecca Taylor, Pam & Gela

Fall '15 Color Roundup via Aaryn West
Lyn Devon, Cynthia Rowley, Wes Gordon, Jill Stuart, Pedro del Hierro Madrid, Jill Sander Navy, Cynthia Rowley, Mara Hoffman

Fall '15 Color Roundup via Aaryn West
Tocca, See by Chloé, Rachel Antonoff, Suno, Creatures of the Wind, Rebecca Taylor, Timo Weiland, Tanya Taylor

Fall '15 Color Roundup via Aaryn West
Suno, Misha Nonoo, Alice + Olivia, Proenza Schouler, Thakoon, Delpozo, Adam Lippes, Thakoon

Gypsy Rust: Joie, Zimmerman, Tory Burch, Ulla Johnson, Giulietta, Thakoon, Red Valentino, Custo Barcelona

All images via


Posted by:  aaryn
In:  Color
20 Feb 2015

Aaryn West x Watermelon Moon


I’m extremely excited to present my new venture into the world of children’s clothing, Watermelon Moon. It’s a boutique collection of casual styles featuring bold prints hand-picked exclusively from the Aaryn West collection. All garments are made with super-soft, 100% organic cotton, and produced locally in Los Angeles, CA. My goal is to bring forth a collection that is altogether sophisticated and youthful, stylish and sustainable.

Check out the video look book for our Spring 2015 collection to get the vibe, and be sure to click over our new shop at Etsy! You can also find us on all the usual social media outlets – instagram, twitter and facebook. Be sure to follow us for updates like new items in the shop, sales and giveaways!


Posted by:  aaryn
16 Feb 2015

Happy New Year!

Have a groovy New Year from Aaryn West

Happy New Year, friends! I am predicting that 2015 will be our grooviest year yet, so I made this little illustration to celebrate the feeling. I just love beginnings, so full of inspiration and imagination. The new year is like a virtual reset button where you can take a pause and begin to breathe new life into everything you do. Whether or not you believe in the magic of fresh starts, I’m wishing everyone peace, love and all around good vibes in the upcoming year!

Posted by:  aaryn
In:  Inspiration
01 Jan 2015

Spring 2015 Runway Trends: Fruit Salad

Spring 2015 Runway Trends: Fruit Salad via Aaryn West

There is no way to wrap up our review of Spring 2015 runway print trends without first serving up a healthy dose of fruit salad. This tasty trend has been around for some time now, and with all the examples found in recent runway collections, we predict it will remain on the menu for a good while longer. Keep your prints from feeling stale by combining your fruity conversationals with other trends like abstract textures, geometric elements or the Matisse collage look.

Nicole Miller, Sonia by Sonia Rykiel, Au Jour Le Jour all via
Background print © Aaryn West

Posted by:  aaryn
In:  Trends
23 Dec 2014